Premium Italian watch brand PANERAI enters India.

27 february 2005

Article by: agencyfaqs.com Upholding the traditions of premium quality and service, the 145-year Old Italian Company PANERAI, today unveiled its collection of watches in India. Speaking at the launch, M. Romain Le Chevallier, Brand Manager, PANERAI, said, ? We feel that purchasing a watch is a very personal decision, and one that you should feel comfortable and informed about the making. At PANERAI we make it possible to keep in direct contact with our individual customers by offering them special editions. These timeless pieces are an expression of contemporariness through the essentiality of its form, its content as well as its image ??. He further added, ?PANERAI believes that time belongs to those who values it and we present a combination of Italian designs with the prestige of traditional Swiss watchmaking.? Positioned as highly technical sports luxury watches globally, the PANERAI collection is based on three product ranges- Historic, Contemporary and Special Editions, and on two different Cases- Luminor and Radiomir, which are made of Steel, Titanium, Tantalium, Gold and Platinum. The watches are available within a very exclusive distribution network of some of the most experienced watch dealers in India, at South Extension outlet of Johnson Watch Company in Delhi and at Time Avenue outlet in Mumbai only. Historic collection reflects the archetype of the origin of the brand like the Luminor Base, the Luminor Marina, the Luminor Marina Left Handed, water resistant at 300m. The Radiomir case from the historic collection comes in 45mm diameter, is 100meter water resistant and is available in steel and pink gold case: Radiomir Black Seal and Radiomir 8 Days Power Reserve. The characteristic of the historic collection is its handwound mechanical movement with 44mm diameter and original leather strap Contemporary collection was developed after the international launch of the brand and portrays the values of modern products and of an active and sporty lifestyle. The range comprises of two different case designs available in two different sizes: 44mm and 40 mm. The Luminor Marina Automatic, Luminor Submersible, Luminor GMT, Luminor Power Reserve, Luminor Chrono as well as the Radiomir GMT and the GMT/Alarm. Special Edition are watches produced only once in a very limited quantities and are not reproduced. The range of the 2004 Special Edition includes Luminor Marina Tantalium, Luminor Submersible Chrono 1000m, Luminor Submersible Chrono 2500m (awarded best sport luxury watch of the year), Luminor Submersible Regatta, Luminor Chrono Tantalium, Luminor Arktos, Luminor Chrono White Gold, Radiomir 8 Days Platinum. These watches are available in 40mm, 44mm, 45 and47mm. The black seal compass, very limited and exclusive collector piece, is not a watch, but a real 60mm titatium compass, as Panerai was manufacturing for the commando divers of the Royal Italian Navy. The company?s latest creation, which will be presented during the 2005 SIHH Geneva watch fair, is called ?Luminor GMT Arktos?. It has an automatic mechanical Panerai OP VIII calibre with COSC Chronometer Certificate. Black dial with luminous markers and Arabic numerals, small seconds at 9 o?clock, indication of second time zone on the outer edge are some of its distinctive features. The other characteristics include steel case with brushed finish, in three parts, diameter 44 mm, soft iron supplementary anti-magnetic internal case, device protecting the winding crown (Trade Mark), steel bezel with brushed finish, with the four letters of the cardinal points and the four markers applied in white gold, sapphire crystal with anti-reflective treatment 3 mm thick, magnifying lens for the date applied internally to the crystal at 3 o?clock. Steel screw back with a reproduction of the logo of the Arktos Expedition in relief, personalised folding buckle in steel with brushed finish, supplied with extra strap with Velcro closure. Mike Horn, hero of the Arktos Expedition, 2 years round the North Pole expedition, has tested this watch under extreme weather conditions and high magnetic fields. About PANERAI The story of the PANERAI timepieces began at the turn of the 19th century, when Giovanni Panerai, head of the PANERAI dynasty, opened the first PANERAI clock shop in Florence in 1860. In 1864, it became the Official supplier to the Royal Italian Navy and later became the first to supply military waterproof watches to the Italian navy commando dives. Officine Panerai watch branch was acquired by the Vendôme Luxury Group (now Richemont Group) in 1997. In 1998, the brand was launched internationally. Some of the basic principals of the PANERAI watches are the Quality, the use of strong steel without neglecting particular metals such as titanium, tantalium and other precious materials. Panerai focuses on vertical developments by function and not horizontal by dial. Moreover. PANERAI launched limited and millesimated yearly editions adopting exclusive high quality and reliable movements. PANERAI watches are COSC certified and use a packaging that guarantees the richness and quality of the main features of the watch. The PANERAI museum, featuring historical products manufactured from 1964 to 1993 for the Royal Italian Navy, includes watches, compasses, depth gauges, torches, patent documents and specialised tools of the watchmaker's art. The brand is distributed worldwide in- Europe, USA, Canada, South America, Japan and 11 countries in the Middle East (India, UAE, Qatar, Kuwait, Bahrain, Saudi Arabia, Oman, Egypt, Lebanon, Turkey and Jordan). Successful production of the Panerai Swiss based manufacture reflects the workshop of ideas, which convey the historical and contemporary Italian design with Swiss technology. To gather more information about PANERAI?s collections you can log on to www.panerai.com Article by: agencyfaqs.com