INTERVIEW: PANERAI Watches Middle-East Brand Manager

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INTERVIEW: PANERAI Watches Middle-East Brand Manager

Posted by PoyFR @Connectingwatches on August 5, 2005 - 09:53AM cet - IP : 83.195.208.135
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Article written by and published: Jai Arjun Singh / New Delhi (July 30, 2005) www.business-sta

Telling time, Italian-style

Q&A: ROMAIN LE CHEVALLIER (PANERAI Brand Manager for the Middle-East) Romain Le Chevallier is the brand manager-M Most established watch companies have a rich hi The company actually goes back to 1860, when it wa However, it was only in the late 1990s that we ent Why the shift from being a military watch? It started in 1995, when Sylvester Stallone — an a Having said that, we’re not looking at mass appeal What are Panerai’s distinctive features? Well, all our timepieces use a mechanical movement One distinct feature, for which our company even h What’s your take on the Indian market? We have noted an increase in the sales of tourbill We’ve already been told about Bollywood actors spo We had a soft launch in India in October last year What future developments can be expected? There’s a major product development coming up this It’s a three-barrel movement that has taken around Do you customise your watches based on the mark Not as a rule. We have done it once in the while — Article written by and published: Jai Arjun Singh / New Delhi (July 30, 2005) www.business-sta More on Panerai

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