Brad Pitt to star in £15m star-studded global TAG Heuer ads

06 october 2006

LONDON - Luxury watchmaker TAG Heuer is launching a £15m ad campaign fronted by actors Brad Pitt and Uma Thurman, Formula 1 driver Juan Pablo Montoya and tennis star Maria Sharapova.

Sharapova last month signed a three-year deal with TAG Heuer thought to be worth £500,000 a year.

The activity is believed to be the first time Pitt will appear in a pan-European ad campaign. His appearance in ads to date, most notably for Toyota, have run only in Asia.

The campaign, using the strapline "What are you made of?", extends TAG Heuer's marketing credentials in the entertainment sector.

Recent deals have seen the brand gain visibility through product placement in films such as 'Collateral' and 'Close'.

For Pitt news of the global campaign comes hot on the heels of the announcement that he is to divorce 'Friends' star Jennifer Aniston.